Challenge
- Profile DM Inc needed to grow its brand visibility online, generate qualified leads for its IT & digital-marketing services, and optimise campaign spend.
- They were facing low website traffic, limited social engagement, and lacked a unified strategy across organic and paid channels.
CORtracker Solution
- Developed a full-funnel digital-marketing campaign combining SEO, social media, PPC, and content marketing.
- Created tailored landing pages, blogs, case studies, social posts and strong CTAs to drive conversions.
- Set up analytics dashboards with continuous optimization (A/B tests, audience refinement) to maximise ROI.
- Aligned campaign messaging with Profile DM’s IT staffing, cloud, and mobility services.
Results & Benefits
Website traffic increased by ~45% in the first quarter.
Lead conversion rate improved by 30%, helping secure more business.
Cost-per-lead decreased by 25%, improving campaign efficiency.
Social-media engagement grew significantly, boosting brand recognition.
Positioned as a thought-leader in IT & digital marketing, enabling higher-tier client wins.
Client Impact
“CORtracker helped us move from scattered online activity to a disciplined digital-marketing engine. Their strategy, execution and metrics focus delivered real business growth.”